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How Old Monk Became the World’s 3rd Largest Rum Brand | Legendary Indian Brand Story #oldmonk
How did Old Monk, a rum born in India in 1954, become one of the world’s 3rd largest rum brands—without advertising for decades? 🍾🇮🇳 In this video, we decode the incredible brand story of Old Monk: a drink built on word-of-mouth marketing, nostalgia, affordability, and a cult-like emotional connection that no other Indian alcohol ...
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