Ad revenue invested behind creator-generated content is expected to top $180 billion this year, up 20% for 2024, and could more than double by 2030, per a WPP Media forecast. Yet despite the rapidly ...
The market finally rewards GOOG's well-diversified Big Tech offerings across advertising monetization (through search and YouTube), AI/ cloud computing, and robo-taxi, amongst others. GOOG continues ...
Imaginuity®, a leading performance marketing company for multi-location and franchise brands, announced that one of its subsidiaries has acquired a digital advertising automation platform serving real ...
The Interactive Advertising Bureau (IAB) has developed an industry guide and road map for developing conversion APIs (CAPI) for the connected TV (CTV) ecosystem to support measurement, privacy-safe ...
Coca-Cola has taken another stab at artificial-intelligence-generated holiday ads after last year’s attempts drew criticism from creative professionals over their execution and the technology’s ...
In Fall 2025, a major transformation is underway in how local businesses appear online, as Google’s Local Service Ads (LSAs) continue to reshape visibility and customer acquisition across nearly every ...
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