The year was 1997. ACES: The Society for Editing — formerly known as the American Copy Editors Society — was founded as a nonprofit organization dedicated to promoting excellence in copy editing.

Grammy-nominated-singer Sara Evans is gearing up for her latest release: An album of cover songs that will available on May called Copy That. The album will consist of 13 songs and spans six decades ...

Sara Evans wanted to show her classic country roots and contemporary influences on her new Copy That album, but most of all she wanted to let fans know where she came from. The 13-song collection ...

YouTube Originals' new series, Copy That! is the perfect blend of baking, make-up, gaming and dance. The epic competition series is based on the concept of creators being challenged to copy what the ...

When testing copy, make it worth testing. Use power words or emotional calls-to-action to really analyze what messaging has a stronger appeal and why. When it comes to creating ads that convert ...

The ultimate goal of copywriting is always to drive action at a particular stage of the buyer’s journey. Whether the purpose of your copy is to introduce your solutions to new audiences, convince ...

Attention spans have grown shorter in the mobile era. That means PR copy must now be crisp and creative if it’s going to stand out. Here are three tips to help you write compelling copy more quickly, ...

“Send it,” said Kelsey, my fiancé. I pursed my lips. “It’s ready,” she said. I was writing an email, an article-submission pitch to Ginny Soskey, the former editor of the HubSpot Marketing Blog, one ...

One of the great things about computers is they make it so easy to copy information. That’s why there’s nothing more infuriating than encountering a situation ...