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CAC vs payback period: How to make sense of acquisition costs
You know you’re supposed to “watch CAC.” An investor asked about it last pitch. Your dashboard shows numbers moving, but ...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Cary Lawrence, CEO of customer data and ...
As a former venture capitalist, I always tell founders that the most powerful tool they can employ while fundraising is a data-driven pitch. Leading with data is even more valuable during periods of ...
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