“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Matt Brummett, chief operating officer at Answer Media. The word ...

Today NBCUniversal, independent agency RPA, FreeWheel and Newton Research announced a partnership to introduce a new approach to buying premium video using agentic AI across both linear and digital.

For any product, the aspirational path to “premium” often requires packaging that befits its lofty ambitions. This holds true for TV as much as it does for high-end liquor. Once upon a time, a spirits ...

When it comes to watching videos on the internet, YouTube remains the most common place to do it. It’s been around since 2005, delivering a hub for video content and includes everything from the ...

There are all kinds of digital subscriptions you can sign up for nowadays—for cloud storage and fitness plans and music streaming and audiobooks—and you simply cannot sign up for every single one.

As someone who grew up on the internet, I've always been an avid watcher of YouTube. Over the years, the video-sharing service has become a noteworthy platform for content creators, and it has amassed ...

YouTube Premium is getting five new features. The most significant update is a new enhanced video quality option limited to Premium subscribers. Other new Premium ...

There’s a lot not to like about Verizon’s initiative, which kicks in Friday, to charge $10 per month extra—per line!—for the privilege of streaming video at better than 720p resolution. There’s the ...