It wasn’t that long ago that tween retail — the demographic largely known as pre-teenagers between ages 9 to 12 — were still considered a viable market. But, Jessica Ramírez, a senior research analyst ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. Walmart’s tween section is packed with fall necessities, from ...

Maybe it started slowly. Occasionally your tween told you she couldn’t go to school. In the beginning, you let her miss a day here and there. Then the missing school work began piling up due to her ...

Not long ago, the internet was buzzing about “Sephora kids.” Not familiar with the term? It refers to the growing number of tweens shopping the aisles of beauty retailers and often posting their hauls ...

Though tweens can be notoriously hard to shop for, we spoke with a group of fifth graders (and tween experts) to find the top gifts they're looking forward to this holiday season. For some tweens, a ...

The ages between 9 to 12—that is, the tween years—are extremely formative. You’re craving independence and wanting to distance yourself from “kid stuff,” but not quite mature enough to understand or ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. Parenting kids who are 10 to 18 (or so) is no joke, especially ...

Nine- to 12-year-old girls, also known as tweens, unsurprisingly vacillate between childlike interests and adult-esque sophistication. (As the parent of a 9-year-old, I see this up close.) They’re ...

KPop Demon Hunters is Netflix's most-watched original movie ever — great news for the neglected demographic of tween girls.

From sneaks to tech, these are the treats topping girls’ wish lists Written By Written by Contributor, Buy Side Lisa Lombardi is a contributor to Buy Side expert on women's health, food and home.