Virtual try-on fashion and AR shopping are transforming the way people buy clothes online, solving fit issues and creating a ...

Google is updating its AI try-on feature to let you virtually try on clothes using just a selfie, the company announced on Thursday. In the past, users had to upload a full-body picture of themselves ...

Shopping used to be simple. You walked into a store, tried on jeans, and decided in 30 seconds if they made your butt look weird. Today? Most of us shop online for everything — including clothes — and ...

While we all may have very clear visions of Carrie Bradshaw running around Manhattan in Manolo Blahnik heels and spending hours playing dress up in luxury stores, the real life style icon Sarah ...

Google has introduced a new AI powered virtual try-on (VTO) feature within its AI Mode shopping experience. For now limited to participants in its experimental Search Labs initiative, the tool enables ...

Shopping is one of the main reasons we use tools like Google Search. That's probably why Google has added so many shopping-related features to its products over the years. More recently, it's also why ...

Google’s virtual try-on tool now allows shoppers to try on shoes, according to an Oct. 8 announcement. The new shoe try-on feature uses “state-of-the-art AI” to understand shapes and depths as well as ...

At Google I/O 2025, the tech company announced a ton of new AI features, and one of the most interesting is a virtual clothing try-on tool. Almost as soon as the feature was released, users started ...

Imad is a senior reporter covering Google and internet culture. Hailing from Texas, Imad started his journalism career in 2013 and has amassed bylines with The New York Times, The Washington Post, ...

Google announced on Thursday that it’s launching a new AI feature that lets users virtually try on clothes. The tech giant is also rolling out updated price alerts and teased an upcoming feature that ...

A new virtual try-on startup powered by AI is stirring up buzz in the tech world. Doji raised capital late last year in a round led by Alexis Ohanian's Seven Seven Six fund. Its fundraising comes as ...

Haley Henschel is a Chicago-based Senior Shopping Reporter at Mashable who reviews and finds deals on popular tech, from laptops to gaming consoles and VPNs. She has years of experience covering ...