No matter what kind of a hip-hop fan you are, the internet is always there to surprise you with a new song that becomes your jam for the next couple of years. And yet again, it has done the same. A ...

Puma has released a rap anthem conceptualised by DDB Mudra through which it looks to showcase India's street culture. Titled 'Suede Gully', it aims to give a creative stage for self-expression to ...

Lending voice to a new generation of creators, global sportswear brand PUMA has pioneered the largest movement in the country’s street culture with its latest collaboration campaign - Suede Gully. A ...

Conceptualized by DDB Mudra, the film captures together three street art forms - namely graffiti, rap and dance - and showcases those through eight rappers, seven street artists and 36 hip-hop dancers ...

DDB Mudra has nominated Puma Suede Gully and Project Free Period for Cannes 2018. The agency conceptualized these campaigns for their clients Puma and Stayfree respectively. Project Free Period Most ...

Puma wanted to market its expensive Suedes, a global symbol for street culture, in India, where the street culture was either non-existent or misrepresented. While there was no established street ...