The key steps to segmentation are: defining the target market, gathering data, analyzing the data, developing profiles of the segments, and selecting the segments to target. It is important to ...

In my travels as a strategy consultant, there is one constant among new clients: a lack of definition around target markets. Clients tell us they have clarity, but when we pull back the kimono, we ...

Firms tend to go through a whole process in order to decide how best to divide up and conquer their market. The STP Process or Segmentation, Targeting, and Positioning process is how firms ...

In an earlier article ("Driving demand with revenue segment leadership "), I made the case for developing segment leaders as part of an organizational framework for driving revenue. I described a ...

Whether a company utilizes a private, hybrid or public cloud infrastructure or offers cloud services to others, it is critical that each cloud instance and service be isolated to help minimize the ...

Valmet has entered into an agreement to acquire Severn Group (Severn), a well-established industrial valve company, from Bluewater, a UK-based private equity firm. The acquisition covers all three ...

LKQ Corporation commenced a process to explore the potential sale of its Specialty segment. “Our Specialty segment is a leading distributor of automotive, RV and marine parts and accessories in North ...