Public relations is the most misunderstood function under the marketing-communications umbrella. Even with businesses that have a general understanding of PR, there are still some massive ...

Balancing publicity, marketing and branding is essential for a thriving business, with each playing a unique role in growth and visibility. Start with solid branding to establish a strong identity, ...

Opinions expressed by Entrepreneur contributors are their own. Public relations is the most misunderstood function under the marketing-communications umbrella. Even with businesses that have a general ...