NBCU is testing agentic systems that can automatically activate campaigns across its entire portfolio – including live sports ...

AgenticOS is intended to cut down time spent on campaign setup and troubleshooting while freeing up focus for more high-level ...

WPP Media, Butler/Till, MiQ and others today announced they are working to launch PubMatic AgenticOS, an operating system designed to drive autonomous, agent-to-agent advertising across premium ...

Fraud across programmatic media buying and ad serving continues, although industry execs claim they are making efforts to prevent it through automated ad buying.

Holistic, end-to-end workflow—integrated and automated across planning, buying, execution, and finance—reduces operational overhead and frees teams to focus on higher-value work. Faster, more accurate ...

Long-time ad tech exec Jeffrey Hirsch, a veteran of PubMatic, AudienceScience and ValueClick, has seen the ad tech industry evolve from its early ad network days to today’s increasingly AI-powered ...

In today’s Digest, we look at WPP launching a self-serve version of its ad platform, Comcast bringing biddable and programmatic to its linear TV offering, and The Observer signing a deal to appear on ...

Supply Side Platforms, Demand Side Platforms, ad networks, publishers & intermediaries being forced to rethink pipelines, ...

Pentaleap Inc., a leader in retail media technology, and Teads (NASDAQ: TEAD), the omnichannel outcomes platform for the open internet, today announced a new-to-market partnership delivering a ...

In 2025, the forces reshaping advertising and marketing were more than settling in. Artificial intelligence, privacy regulation, platform power, and economic ...

Delivers more cinema advertising buying options as programmatic continues to grow in the premium video marketplace NEW YORK--(BUSINESS WIRE)-- National CineMedia (NCMI) (“NCM”), the largest cinema ...

I don’t know if humans created paintings before they created language, but it’s safe to say that telling stories through images is one of our oldest forms of communication. Fast forward to today and ...