The colors, patterns and textures in your product packaging affect a consumer’s purchase decision. The human brain reacts ...

Forbes contributors publish independent expert analyses and insights. Dr. Cheryl Robinson covers areas of leadership, pivoting and careers. When starting a company, several areas must be considered: ...

These days, any designer worth his or her salt is grappling with ideas of waste and sustainability, trying to come up with ways to do more with less. This is especially pressing in the realm of ...

Even the most iconic products sometimes need a refresh to stay relevant and eye-catching on store shelves. Redesigning packaging to give a well-established product a fresh face is no small feat—it ...

Opinions expressed by Entrepreneur contributors are their own. Today, customers order most of what they need to their doorstep, from groceries to cosmetics to pet products. And they expect these ...

Packaging is a key part of the marketing plan for any business that makes or sells products. The influence of product packaging on purchase decisions necessitates attention to detail and a sense of ...

Integrating green packaging involves several steps. After covering minimizing the damage risks and incorporating appropriate sustainable packaging materials in the first two parts of this article ...

For decades, marketers of consumer goods designed highly adorned packages, deploying bold colors, snazzy text, cartoons, and illustrations to seize the attention of shoppers. Conventional wisdom held ...

For decades, marketers of consumer goods designed highly adorned packages, deploying bold colors, snazzy text, cartoons and illustrations to seize the attention of shoppers. Conventional wisdom held ...

Consumers are hitting back over products that may fool the eye. Big package for small product? This illustration shows the fill line for a popular drug store product. Courtesy ConsumerWorld.org — ...