Podcast discovery has undergone a significant transformation, moving beyond traditional apps and word-of-mouth. New research ...

Forbes contributors publish independent expert analyses and insights. Frank Racioppi is the owner of Ear Worthy, focusing on podcasts. Podtrac, Edison Research, Oxford Road, and Sounds Profitable are ...

Narrative podcasts face significant challenges despite their unique strengths. While video podcasting gains traction, proponents argue narrative audio serves a distinct, hands-free need, fostering ...

2023 was a turbulent year for the broadcaster. Collin Campbell, who led new show development at Gimlet, discusses the ‘broadcast-to-podcast’ strategy and how the network navigates the new podcasting ...

Podcasting has emerged over the past two decades as a versatile channel for narrative delivery and interactive communication. Combining the intimacy of the spoken word with on-demand accessibility, ...

After the podcast world’s year from hell, many are looking to the New Year for a fresh start. But given how the rest of the media business is barely making it out of January, such hopes feel shaky.

Creating a podcast is a smart move for brands looking to differentiate and build trust with their audiences. Here's how to get started. If writing isn’t your forte, good news: Content marketing isn’t ...

In the digital age, podcasts have become a powerful tool for B2B marketers for engaging with their audience, establishing thought leadership, and building brand authority. After publishing 1,600+ ...

Forbes contributors publish independent expert analyses and insights. Frank Racioppi is the owner of Ear Worthy, focusing on podcasts. This voice experience is generated by AI. Learn more. This voice ...