Podcast discovery has undergone a significant transformation, moving beyond traditional apps and word-of-mouth. New research ...

Forbes contributors publish independent expert analyses and insights. Frank Racioppi is the owner of Ear Worthy, focusing on podcasts. I did an analysis of the podcasts in my podcast app, Pocket Casts ...

Narrative podcasts face significant challenges despite their unique strengths. While video podcasting gains traction, proponents argue narrative audio serves a distinct, hands-free need, fostering ...

Creating a podcast is a smart move for brands looking to differentiate and build trust with their audiences. Here's how to get started. If writing isn’t your forte, good news: Content marketing isn’t ...

Despite the ever-growing popularity of podcasts, they have never been my personal media of choice. The main reasoning was because of how intimidating the selection of shows was — most of the time, I ...

Podcasts are a channel that’s growing rapidly, with new shows launching every week (mine included!) and global listener figures set to exceed 600 million by next year. But although many B2B brands ...

Moving forward requires focus. Mashable's Social Good Series is dedicated to exploring pathways to a greater good, spotlighting issues that are essential to making the world a better place. For a long ...

At first glance, it may seem as though Big Tech can’t figure out how to make money off its foray into podcasting. In early May 2022, Meta announced that it was abruptly ending Facebook’s podcast ...