By fusing behavioral data, real-time analytics and generative AI, the industry is entering a new era: attention hacking at scale.

Search engine optimization (SEO) has long been the cornerstone of organic search success; however, a new concept is emerging that I think could transform the landscape of paid media: ad engine ...

Retail media is experiencing a major shift as brands increasingly recognize the value of reaching consumers at critica ...

Google Ads has announced a series of updates to Performance Max campaigns. The enhancements give advertisers more granular control over their campaigns, improve customer insights, and manage budgets ...

As 2026 unfolds, the era of manual campaign optimization is effectively over. The next phase of app growth is defined by ...

Google Ads has this optimization score card that shows you how well your Google Ads account is set to perform. It seems Google is testing adding if there was a change to that score because of ...

Google Ads is rolling out a new campaign setting named Gross profit optimization. The gross profit is calculated by Google by applying the gross profit margins you set up in the gross profit ...

This move toward platform-level intelligence is no longer theoretical. According to a 2025 Gartner survey, 65% of CMOs ...

Maximizing return on ad spend (ROAS) in Google Ads is crucial for driving profitability. However, without revenue data, PPC advertisers often default to focusing on cost per purchase – a strategy that ...

Google Ads is testing a new “View-Through Conversion Optimization” feature in its Demand Gen campaigns. What’s new. This test was spotted last week. It adds a setting allowing advertisers to include ...