Silverback Digital Marketing has announced continued refinement of its mobile app development practices, reflecting the ...

For app marketers, the narrative of the last few years has been consistent—and consistently challenging. The easy wins on ...

Advertising in mobile apps reached $336 billion globally in 2022, according to Data.ai’s latest annual report on the state of app revenue. That’s up 14% from the app analytics provider’s estimate of ...

AppLovin Corporation is a growth tech stock with strong financial performance and positive analyst ratings. The company provides mobile advertising solutions and AI technology to help businesses reach ...

What's something most U.S. adults own? A mobile device. According to the Pew Research Center, 97% of Americans own a cellphone, with 90% owning a smartphone. Smartphone ownership has more than doubled ...

CEO of Bidease, an AdTech startup on a mission to bring fully transparent, value-driven advertising to the mobile world. Modern consumers successfully deal with most everyday tasks like calling a taxi ...

AppLovin's AI-driven AXON platform delivers superior ad targeting and monetization, creating a sustainable competitive advantage in mobile advertising, especially gaming. The company’s transition to a ...

For many years, ecommerce companies prioritized advertising on the web because it provided significant control over ad targeting, and it was relatively easy to place ads alongside content likely to ...

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Moloco, a leader in operational machine learning (ML) and performance advertising, today announced the results of a new research study, Beyond Borders: Mobile ...