NEW YORK—The media measurement platform Integral Ad Science has expanded its measurement capabilities on YouTube and is now offering its brand safety and suitability measurement product to advertisers ...

Comscore announced an expansion of its YouTube audience measurement capabilities internationally, specifically for YouTube's Connected TV (CTV) platform. This new functionality will provide metrics on ...

Ogury, the global leader in personified advertising, today (June 1st, 2023) unveiled new capabilities providing brands and agencies with attention measurement metrics at the campaign level, through ...

The test and measurement industry is undergoing a major transformation, moving from a hardware- to a software-based model that will completely redefine engineering research and development processes.

Private label solutions offer a compelling way forward for test and measurement users who would otherwise find themselves constrained by the investment required by top-of-the-range equipment. The ...

While Lambient Technologies has long provided AC measurement capabilities in its other instruments, the addition of DC makes the LT-440 Dielectric Channel the most versatile cure monitoring instrument ...