The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Scott Baradell When I was ...

At the MediaPost Brand Marketers Summit, Cramer-Krasselt executive Lori Laurent Smith said she moved to the agency from larger holding company entities because she wanted an independent shop that has ...

In what North American CEO Scott Neslund termed a major worldwide "reinvention," GroupM's MindShare has been transformed from "the global media agency" into a "new model, full-service marketing agency ...

MOI’s Caroline Lotinga and Alex Sandoval discuss the benefits and future of integrated agencies. In the marketing world, things have traditionally gone from creative, to media, and then to market.

“The report of my death was an exaggeration.” Mark Twain, June 2, 1897. New York Journal. (see also: integrated, strategic B2B marketing agency, 2019) Not long ago, you could find articles in most ...

Agencies offer integrated services in a number of forms. These may include: a single integrated agency where all marketing services are handled by the same team or organization; an agency group where ...

Saurabh Saksena, former president of VML India, has launched SAULV, an integrated communications agency where “imagination ...

ROGERS, Ark.--(BUSINESS WIRE)--Harvest Group, a full-service retail sales agency, has unveiled its new identity as an integrated commerce agency. As brands face increasing fragmentation among service ...

The integrated Vs specialist marketing agency conundrum has been around for longer than many of us can remember; but what do the various pros and cons tell us about how this ever-changing discussion ...

Are you a print subscriber? Activate your account. By Mark Pappas - 11 min 42 sec ago 52 min 1 sec ago By Garett Sloane - 2 hours 30 min ago By Tim Nudd - 3 hours 30 min ago By Ewan Larkin - 4 hours ...

MINNETONKA, Minn.--(BUSINESS WIRE)--Eldermark, an all-in-one senior living software platform, today announced the launch of a comprehensive marketing automation platform and integrated marketing ...

Two veteran executives of a metro Detroit marketing agency have moved into an ownership role. Chief Creative Officer John Ozdych and Chief Operating Officer Crystal Ceo, longtime executives at Real ...