For fans willing to outfit their video game avatar with the latest, coolest skin, a few bucks here or there is a small price to pay to stick out from the crowd. But on Roblox, the massively popular ...

This computer generated image shows a Gucci virtual garden on Roblox. Anyone whose avatar is traipsing around the Roblox online game platform these days might run into other avatars sporting Gucci ...

Gucci has opened a persistent digital space on Roblox, per a press release shared with sister publication Marketing Dive. Previously, the luxury brand opened the Gucci Garden in Roblox in May 2021. A ...

As gaming platforms capitalize on pandemic-fueled traffic to their digital worlds, brands that drive culture in the physical world are fighting to ensure they don’t miss any new opportunities. A new ...

To receive the Vogue Business newsletter, sign up here. Gucci is back on Roblox, this time with a permanent digital Gucci Town. As well as appealing to players who compete for digital Gucci, Gucci is ...

The Gucci ‘Queen Bee Dionysus’ bag originally only cost 475 Robux (or $5.50), but due to it only being available for one hour day on two days, the price skyrocketed. In the end it sold for 350,000 ...

Gucci has officially entered the metaverse with the opening of Gucci Town, a permanent space hosted on Roblox. The luxury house describes the project as a “dynamic destination” in which users can ...

Inside Roblox‘s virtual world, a digital-only Gucci bag sold for more money than the bag’s value in the real world. Available for only one hour on May 17 as part of the Italian House’s virtual Gucci ...