Discover how gamification enhances engagement in non-game environments, its benefits in business, potential pitfalls, and why it connects with innate human psychology.

All kinds of methods have been used to generate commitment, whether in business, at work or at school. Among the various tools, there's one that's frequently in the news today: gamification. Indeed, ...

SAP’s RoadWarrior This drip-feeding of information and the fun aspect of the game all combine to increase understanding and retention of the ideas. In addition, as this is a very reusable resource, ...

CII is hosting a three-day event next month, held online across three afternoons on July 6-8. Titled, CII Global Knowledge Virtual Summit 2020: Knowledge in the Age of Artificial Intelligence, it will ...

Mark Evans offers advice on successful gamification and how it can be utilised for patient retention in clinical trials. “Gamification is the application of game elements and game design techniques to ...

Gamification is like events on steroids. It gives attendees a sense of achievement, triggers strong emotions of happiness and excitement, and gives your event the much-needed engagement muscle. Want ...

Walk through any public area and you’ll see people glued to their phones, playing mobile games like Game of War and Candy Crush Saga. They aren’t alone. 59% of Americans play video games, and contrary ...

M&M s have always had stellar marketing, but the company used simple gamification to great effect when it launched its 2013 pretzel game. It was basic and relatively easy, so appealed to a wide ...

Storytelling, conversations, and gamification have emerged as effective ways of promoting organisational behaviours like knowledge sharing. Along with process and technology approaches, they ...

The U.S army has a long history of involvement with gamers, but the most famous example is the America s Army game, which is a fully fledged shooter and military simulator designed as both a PR and ...