AR is taking off among beauty brands that see the potential in mobile applications, especially with younger consumers who like to share their makeup and clothing styles through social media. The ...

Beauty brand Estée Lauder has redesigned its website, adding tools and content in an attempt to match the service experience customers get from one of its department store counters. It perfectly ...

Estée Lauder has launched a virtual try-on AR campaign on Snapchat for its Double Wear Stay-In-Place and Futurist Hydra Rescue SPF45 foundation makeup offerings. The AR experience enables users to try ...

Estée Lauder Inc. was sued by a California man who claimed the beauty company secretly deployed Google and Facebook tracking software on its website, violating the state’s privacy law by collecting ...