Two-thirds of marketers have seen a modest or significant increase in revenue in the past fiscal year, while 50% report their email marketing effectiveness has improved. That’s according to research ...

Learn how to coordinate email and SMS campaigns for small businesses by using each platform effectively and automating with ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Email marketing is one of the most effective ways to ...

Over-mailing can backfire: Emailing your customers regularly is a cornerstone of good email marketing, but more emails ...

Seven key performance indicators that are crucial for the success of your marketing campaigns. The ability to quantify the effectiveness of marketing campaigns and strategies is no longer a luxury; it ...

Despite the advent of social media and the proliferation of billions of websites on the internet, email marketing is still standing. Email lets you personalize your message in ways that social media ...