Amazon’s launch of the AI chatbot Q represents a significant development in the integration of artificial intelligence in customer service. This advancement and others demonstrate AI’s growing ...

When it comes to hyper-personalization and CX, Amazon is one of the first brands that people think of. What lessons can be gleaned from the tech giant? When it comes to hyper-personalization, customer ...

Amazon’s deployment of artificial intelligence through its Alexa platform represents a significant evolution in e-commerce, altering the dynamics of customer interactions and setting new standards for ...

To increase revenue and customer engagement, Amazon has rolled out its 'Gear on Amazon' program which rewards gamers, artists and chefs on its live video streaming platform Twitch for selling products ...

The partnership model is common in the business-software world. But as AWS expands, these relationships are becoming increasingly tense.

GoKwik has appointed Atul Bansal as its new head of marketing to spearhead global expansion. With over 15 years of B2B marketing experience, Bansal will drive strategic planning, brand building, and ...