Buyer personas are idealized versions of your customer, based on market research and real data about your existing customers. Creating buyer personas starts with the collection of basic demographic ...

Consider the question: Who is your customer? Simple in theory, but harder in practice as organizations continue to build their customer personas in siloes. It's hard for marketing leaders to admit ...

It’s essential B2B marketers understand their audience in order to create marketing campaigns that cut through the noise and ultimately drive sales. Joseph Livingstone, head of content at Axonn Media, ...

Most B2B marketers have some form of customer persona or a simplistic profile. But in our experience, these lack a deep enough level of meaningful data, making them difficult to use for important ...

It’s not just up to your sales or service teams to give good customer service; every employee plays a role. Learn how to build a customer-centric culture that exceeds customer expectations and sets ...

Most of us would be lost without our smartphones, tablets, and computers. People digest a lot of information on these devices, which is why a digital marketing strategy is imperative for any business ...

If you own a small business, you likely have a pretty solid understanding of who your customers are. But if you want to formalize the process of understanding your ideal customer (and the potential ...