Content is the backbone of marketing. Whether it’s a blog post filled with keywords designed to help you climb search engine rankings, or a radio commercial intended to attract new leads, content is ...

Marketers take note: If you want to execute a strong, seamless content strategy, you need a content calendar. Content calendars aren’t just about organizing your upcoming posts; they also help ensure ...

Social media can feel like a wild west sometimes, right? You post something, and then… crickets. Or maybe it’s the opposite, ...

Creating content takes a lot of planning, production, and publishing activity. From the people creating it to the tools they use and the processes they follow, production schedules can go from ...

So you’re ready to document your content strategy. You think you know what that entails – you need to write this down somewhere… right? OK, you’ve got a blank Google Doc waiting with a blinking cursor ...

11 Marketing Plan Templates You Can (Legally) Steal for Free Your email has been sent A marketing plan defines key objectives and ensures your campaigns tie in to big-picture objectives. Putting this ...