Running in Asia and Europe, the charismatic puppet is back again in two TV ads titled ‘Laundromat’ and ‘Bungee’. “Now that Chuck's something of a star, this time the negotiations to use him were a ...

Set to go live this week, Chuck’s Cup 2010, was created by the lollipop brand’s global creative agency, BBH Asia-Pacific. The digital drive is the latest instalment of the ‘Life Less Serious’ brand ...

If you have fond memories of fluffy, crazy looking puppets singing and teaching you the alphabet, then the new campaign from Chupa Chups is aimed directly at you. But while the manic puppets still ...

This case study describes a revenue-sharing partnership between BBH Asia Pacific, the agency, and Perfetti Van Melle - owner of the lollipop... We’re long-term subscribers to WARC and it’s a tool we ...

A Chupa Chups spokesperson said: “Let's face it, it sucks to be born in December. Every year Christmas and New Year steamroll your birthday, leaving you shortchanged on gifts and attention. “That's ...

Created by BBH, the lollipop sucking character is the embodiment of the brand philosophy ‘Life Less Serious’. “The aim, above all else, is to entertain, and to be remembered,” explained Tinus Strydom, ...

Global – Perfetti Van Melle, international confectionery company and owner of the Chupa Chups brand, has rolled out its first iOS game.Created by social gaming publisher Chuck Studios, which is a ...