It's time to clear up some lingering haziness about customer data platforms. Just a few years ago, if you asked marketers what CDP stood for, they probably would have been at a loss to answer. Since ...

Service marketing has always been a tough area for dealerships, it becomes almost impossible to reach the right people at the right time.

MOUNTAIN VIEW, Calif., January 12, 2025--(BUSINESS WIRE)--Treasure Data today introduced its CDP Trade-Up program to help companies transition from their current customer data platform (CDP) ...

The following case studies illustrate how automotive and retail companies have leveraged CDPs to reduce CAC and to improve customer relationships. Two B2C industries who can benefit the most from ...