Just in time for 2023-24 upfront negotiations, Spanish-language programming giant TelevisaUnivision has announced a deal naming Interpublic's R&CPMK unit the exclusive brand integration placement shop ...

CELH sees tighter brand integration across Celsius, Alani Nu and Rockstar as a path to greater scale, efficiency and retail ...

A dive into the success of the Tiffany & Co. x "Frankenstein" film integration with the woman who made it happen. Plus, the Governors Awards ups its fashion game, the Costume Institute sings the body ...

Indonesian film industry leaders outlined frameworks for effective brand partnerships during a panel at the Jogja-Netpac Asian Film Festival’s JAFF Market, pointing to the sector’s development as a ...

As mergers and acquisitions (M&A) continue reshaping the healthcare landscape, brand strategy is emerging as a critical driver of integration success. During a session at Becker’s Healthcare 13th ...

(Direct) San Francisco–As marketers have an increased need to be accountable and make their advertising dollars go further, the brand/direct connection is becoming more important, said Karen Ebben, ...

CSC Digital Brand Services Announces Integration into CrowdStrike Falcon Adversary Intelligence’s Recon to Accelerate Detection and Enforcement Against Malicious Domains CSC, the world’s leading ...

Brands that want to matter in 2026 know that they must dedicate energy to storytelling, and focus on truth-telling.

DeepSeek’s proprietary algorithms and machine-learning capabilities is expected to empower Jeffs' Brands to gain unparalleled insights into Fort’s consumer behavior, inventory trends, and market ...

A Luxury Brand Film Integration With the Impact of a Super Bowl Ad on Repeat “Frankenstein” has been a hit in more ways than one. Drawing nearly 63 million views globally since its premiere, the movie ...