Don't miss a MarketingProfs podcast, subscribe to our free newsletter! Lawson, founder of Messages That Matter, a fast-track positioning solution for B2B brands, joins me in this episode of Marketing ...

Traditional positioning engagements typically happen in one of two ways: The positioning consultant you've hired starts with internal documents and collateral to see what is working and not. They move ...

B2B is famous for sticking doggedly to established marketing messages hewn from the rock of intransigence in the land that time forgot. But that’s no longer an acceptable position. And it’s no longer ...

The pace of innovation in B2B marketing has never been faster. New digital platforms and advancements in AI and other ...

We all understand the concept of ‘positioning’ finding and defining a clear and distinctive place for your company product, service, or brand in the mind of customers and prospects. The best ...

Putting together an effective content strategy calls for a tailored approach, executed by marketers who know what levers to pull and how to frame a story. Ask a million B2B tech marketers how to put ...

Too many B2B companies enter the market with a strong product, only to stall because their messaging is vague, their value is unclear, and their audience doesn’t understand why they matter. Flashy ...

MESA, Ariz.--(BUSINESS WIRE)--B2B CFO®, a national firm dedicated to providing management advisory services to privately held companies, has received a patent for its B2B Exit software. Jerry L. Mills ...

As a B2B company looking to maximize its impact, you may be thinking about deploying your executives on social media on behalf of the brand. There are many reasons to do so, and this centers around ...

MESA, Ariz.--(BUSINESS WIRE)--B2B CFO, the nation’s largest firm dedicated to serving privately held companies with CFO consulting and business transition services, is further strengthening its ...