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If you've ever been motivated to take action due to an advertisement, you've likely been influenced by a technique called "AIDA." AIDA stands for "Attention, Interest, Desire, Action" and it's a tried ...

Ever since the introduction of the AIDA model in the late 1800s, marketers have been focused on growing a traditional marketing funnel. For over 100 years, the AIDA model was considered a marketing ...