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Anyone that took a marketing class in college should remember the AIDA marketing pyramid. The purpose is to give someone a basic understanding of how to target your audience correctly and how a ...

If you've ever been motivated to take action due to an advertisement, you've likely been influenced by a technique called "AIDA." AIDA stands for "Attention, Interest, Desire, Action" and it's a tried ...

(Representative Image; Credit- iStock) As the key custodian of the consumer brand, it's time for CMOs to move beyond this outdated legacy and recognise PR, Earned Media, News & Views, and the 'Buy Me' ...