Nonprofit advertising has transformed dramatically over the past decade. What once relied on simple donation appeals now requires sophisticated digital strategies that compete for attention while ...

As ad supported media choices continue to expand, a number of audience measurement providers have been seeking a better method to capture ad exposures across all video and audio platforms.

PayPal today announced the launch of PayPal's Transaction Graph Insights & Measurement program, providing merchants & advertisers with a unique, cross-merchant view into real shopper behavior, ...

Use these strategies to make sure your marketing campaigns are meeting your business goals. Campaign management is the planning, executing, monitoring, and analyzing of marketing initiatives. It is a ...

Pilot marketing campaigns are a critical component of successful marketing strategies, providing a low-risk opportunity to test, refine and optimize marketing efforts before a full-scale launch. In ...

Analysis reveals fragmented marketing efforts cost blockchain projects up to 57% of potential effectiveness. New industry ...

Global spending on digital advertising continues to rise. According to Marketing-Interactive, one of the world’s leading marketing publications, over 75% of all media budgets in 2025 go toward digital ...

Learn how advertising elasticity of demand (AED) measures the impact of ad spending on sales. Discover how AED can guide effective marketing strategies.

In a volatile market, it can be a good idea to remind ourselves (and our colleagues) that there’s a strong business case for ESG and sustainability. Last week, The Guardian launched the "89 Percent ...

The 2024 WARC Effective 100 rankings has seen two campaigns from Asia Pacific take the top two spots globally for effectiveness. 'Shah Rukh Khan-My-Ad' by Ogilvy Mumbai and Wavemaker Mumbai for ...