"New multi-year deal integrates Roku's data to fuel Nielsen's measurement suite," Nielsen proclaimed this morning, making me wonder what a "measurement suite" actually is. I've got the in-tabs to ...
As part of the agreement, Nielsen will continue to receive support for offerings like Big Data + Panel while Roku gains ...
Marking the latest iteration of TV ratings during the increasingly complicated and fragmented streaming era, this fall the industry will adopt Nielsen‘s Big Data + Panel, the first accredited national ...
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